Value China on LinkedIn: #brands #online #socialmedia #strategy #ad #visibility #chinesemarket… (2024)

Assets for China are different. Most brands get this wrong1️⃣ They don’t create assets for China – just use global assets2️⃣ They create assets for China but from outside of China3️⃣ They don’t have the right team advising them on what will resonate locallyI have been through successes and failures of asset creation with brands on many occasion Things all brands should consider:📣 A Chinese person probably will fundamentally disagree with what you think looks pretty📣 Trends are rarely same in China as in the west 📣 Chinese have extremely high standards of perfection when it comes to beauty & they are very criticalWhat should you do:✍️ Create assets for China in China – have your marketing agency, local team or advisory support✍️ Be clear on your brand parameters but allow for local tastes and trends to filter in✍️ Be open to experimentation and allow enough budget to make sure you get video as well as stillsAny other tips from successful asset creation for China – let me know 👇I will do a full Asset Audit to quickly assess where the weaknesses lie

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𝗛𝗼𝘄 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝗴𝗼𝗼𝗱 𝗣𝗥 (𝗿𝗲𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻 / 𝗯𝗿𝗮𝗻𝗱 𝗮𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀) 𝗮𝗺𝗼𝗻𝗴 𝗖𝗵𝗶𝗻𝗲𝘀𝗲 𝗹𝘂𝘅𝘂𝗿𝘆 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿𝘀 𝗮𝗻𝗱 𝗛𝗡𝗪𝗜𝘀 🇨🇳💡 Here is a checklist for you: 1. Do you have positive articles about your company on Baidu, China's Google? E.g. through a quarterly press release, Baidu Baike page (Chinese wikipedia), etc. 2. Do you have positive posts about your company on the main Chinese social media platforms, e.g. WeChat, The Little Red Book, etc.? 3. Do you speak regularly at the major conferences in China and overseas to build your thought leadership image? 4. Do you hold your own events (both offline and online) to build direct relationship with potential Chinese clients and partners? 5. Do you have your own Chinese online platform (e.g. WeChat, The Little Red Book, website, etc.) to educate your Chinese audiences about your company and the wider market regularly? 6. Do you have a Chinese-speaking team or external partner to help you engage with Chinese customers in their native language? These are the basic and important steps to help you to build a good reputation and visibility among your Chinese audiences, online and offline. What would you add to the list? 👇🏻Wish you more success in the growing Chinese markets, Sally Maier-Yip 葉運珍 ✨ #PR #China #brandawareness #thoughtleadership #reputation

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Leveraging Xiaohongshu for Business Growth in China: A Viral Success Story🌐 Australian Businesses, Take Note!📈 Imagine a video on Xiaohongshu, China's booming social media platform, that racks up 75,000 views, 3,400 likes, 1,100 collects, and 180 shares. Now, picture this: It adds 2,000 followers to your account!💡 Real Impact, Real ResultsThis isn't just a hypothetical scenario. This is the power of a well-crafted campaign on Xiaohongshu. The impact? If such a video had your product or brand as the call to action, it could transform your business's reach and sales in the Chinese market.🚀 Your OpportunityAs an Australian business venturing into China, tapping into Xiaohongshu's vast audience can open doors to unparalleled market penetration and brand loyalty.👥 Join the WaveDon't miss out on the potential to make your brand a household name in China. The right content can not only increase your visibility but also significantly drive conversions.#xiaohongshu #marketexpansion #socialmediastrategy #chinamarket

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Marketing in China is uniquely challenging due to its vast size, evolving economy, and cultural nuances. As one of the world's largest and fastest-growing markets, opportunities abound for businesses seeking expansion. However, successful marketing requires a deep understanding of the market intricacies.This report explores the top key marketing strategies in China that brands should consider to reach their target audience effectively and succeed in this dynamic market.#marketing #digitalmarketingstrategy #chinamarketing #chinabusiness #chinesemarket #marketingstrategy #china #chinamarket

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#10. Transferring Your Renowned Brand Status to the Chinese MarketTime and again, I engage with clients who assert, "We lead the industry in NZ, surely this gives us a leg up in the Chinese market, yes?" Unfortunately, the answer is more nuanced. It certainly could be advantageous, but only if you find effective ways to transmit that reputation and win recognition within the local market.In this post, I will outline several strategies to transition your brand reputation into this new market smoothly:📣 Foster connections with local Chinese communities. They can offer invaluable feedback for refinement and share their experiences with friends and family in China, enhancing your brand's reach.📣 Seek endorsem*nt. Position your products in the local retail environment or align with reputable brands. This approach can elevate your brand as a proven, everyday essential in its country of origin, endorsed by trusted entities.📣 Establish a presence on Chinese social media platforms before you enter the market. Collaborate with influencers and key opinion leaders to boost brand visibility and serve as authentic testimonials.📣 Associate your brand with those already well-known in China. These affiliations position you within the desired social strata.📣 Collaborate with your distributors to elevate brand awareness instead of focusing solely on sales.Remember, transporting your brand reputation to a new market requires more than boasting about your home-country success. It's about creating trust, recognition, and relevance in the local context. #sales #socialmedia #retail #connections #environment #chinamarketing #freetradeagreement #newzealand #china #leaders #exportimport #marketing #branding #socialmediamarketing

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Going into a new market is not a simple plug and playEspecially not in China, if you don’t deliberately craft your story one of two things will happen….Either someone else will do it for you – your distributor or super fansOR you will get lost in the noise and your global message will fall flatFrom working with many brands big and small entering and operating in ChinaHere are some important tips for getting your message right for Chinese audiences✅ Do not dumb down your message to make it more memorable✅ Do not be afraid to “geek out” Chinese consumers love the details of why a specific ingredient will solve a specific problem – Be specific!✅ Localise your messaging – this does not mean lose your brand DNA. Highlight the message that will resonate most with your specific target audience✅ Master document – nailing down your message for all partners, KOLs anyone you work with. This will maximise your investment by keeping a consistent message.The Chinese consumer buying western brands in sophisticated, they do their research and they are well informed – don’t under estimate them, do your homework as well!#china #beautybrands #consumers

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Is your brand already in China?Where are your key issues? Communication headaches are very common - One trick I always recommend to brands is:Creating a brand master document for China in Chinese. This sounds basic but so few brands do this. What should it include:✅ Your Chinese brand & key product names as well as their nicknames✅ Your key messages - distilled, clear and adapted for your target audience in China using words that are common and understandable✅ Key words - this is very helpful when doing KOL campaigns as well as sampling with KOCs. Give them words that they can use which will reinforce your messaging and positioningI would have a full version with all key brand and product copy - highlighting all key selling points in order that they will resonate with the Chinese audience (this is where Hierarchy of messaging work comes in and is so important).Also create a 1 page version that should be used everywhere - given out to KOCs and depending how you design it, even to customers. Any discussion on your brand you want it to be able to highlight your most effective selling points.Don't just translate what you have in English, this is a tailored master document that could seriously improve your traction and ROI in China.Comment below MASTER and I will ping you over a copy of my master document template 👇#china #beautybrands #chinesemarket

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In 2022, the Mother & Baby industry embraced keywords like "face the status quo", "return to value", and "resilient growth", as a way of adapting to the economic shifts in China by focusing on quality improvement, usage scenario digging, and marketing innovations to drive growth. 👩🏻👶🏻If you’re interested in growing your brand in China and learn more on the latest trends within this industry, download our full report - Trends Radar 2022: An Annual Review of the Mother & Baby Industry on Douyin on our website 🔗 https://bit.ly/3OZg8S7#marketinginchina #advertisinginchina #branding #marketing #marketingstrategy

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https://lnkd.in/ekCT8rvNBack in 2016, a KPMG study revealed that more than 60% of Chinese consumers researched products extensively before buying compared to 40% of their Western peers. This has changed very little over the last 6 years. Chinese consumers continue to research and search the internet for reviews and content on the products and services they intend to purchase. This desire to learn more about a brand's product and services reinforces the need for great content. At OXYGN® we know that when it comes to wellness-related products and services great content is a must if you want to succeed in China.Reach out to us at hi@oxygn.cn for creative China marketing and branding ideas that resonate with China’s savvy wellness-conscious consumers.请通过 hi@oxygn.cn 与我们联系，以获取与中国精明的健康意识消费者产生共鸣的创意中国营销和品牌理念#marketing #branding #wellness #creative #china #wellnessdecoded #chinamarketing #chinabranding #brandstory #brandstrategy #marketingstrategy #brand #research #content

🐉OK, this post is a bit late now that Chinese New Year is behind us, however, we wanted to share a bit with the rest of the world about how these campaigns worked in China. 🌟 Red Envelope Campaigns & CRM: A Match Made in Heaven for Chinese New Year 🌟 For weeks, luxury brands were celebrating CNY by launching RED ENVELOPE campaigns on WeChat Moment ads! 💎 These digital red envelopes, which users could click to open, featured unique designs by brands like Cartier, OMEGA, Tiffany & Co., and essentially 98% of the industry. They offered digital red envelope covers for users to share, along with heartfelt New Year’s wishes, social media profile backgrounds, and limited edition promotions. 🧧 Why were these red envelopes so IMPACTFUL in China? With DIGITAL TRANSACTIONS on the rise, China's cherishedtradition of gifting money in red envelopes has transitioned smoothly to platforms like WeChat, allowing CNY celebrations to take a digital form, complete with monetary gifts and well wishes among friends and family. 🎁 By offering specially designed red envelope covers on WeChat Moments, brands not only celebrated with the LOCAL market, but also effectively engaged with consumers and promoted their brands during one of China’s key cultural festivals. ✨ Furthermore, some brands seized the opportunity to distribute red envelopes exclusively through one-on-one CLIENTELING leveraging #WeCom. These limited edition envelope campaigns, sent directly to Very Important Customers (VIC), achieved impressive OPENING RATES of up to 98%. This approach provided a unique opportunity for brands to connect with their users. Timing these distributions wisely was crucial to avoid competition with multiple other brands simultaneously. 💡Red envelope campaigns help effectively blend the brand elements with local cultural aesthetics, enhancing public image and strengthening customer relationships. They underscore the importance of CULTURAL understanding in successful marketing strategies. 🤔 What do you think about the role of cultural understanding in attracting customers? How can brands better connect with local markets? A big thank you to Jing Daily, Sekkei Digital Group, and WeChat Course for sharing these insights. #ChineseNewYear #WeChat #MarketingCampaigns #China

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